In my digital transformation work over the past few years with many businesses, artificial intelligence (AI) is now one of the most talked about emerging technology. Many business leaders believe the integration of artificial intelligence is critical to remaining competitive. The challenge is many think AI is a product. You can't go buy an AI machine, service, or solution. Business need to use AI capability as a component of almost everything they do.
Businesses have always looked to use digital technology to automate repetitive tasks such as payroll processing, or order processing. Business have relied on people to do the complex tasks that required contextual understanding and decision making to complete. Call center processing is a great example. Taking customer requests has been too complex for us to completely turnover to digital technology for processing. We tried to use digital technology to automate call routing and processing, but it generally resulted in minimal efficiency gains and poor customer satisfaction.
I believe modern AI has been greatly improved in the past few years by the next generation of computer architecture and hardware. These improvements now allow AI algorithms to compute results using much larger data sets cost effectively resulting in better results. I believe every business should be planning to use AI to:
- Improve user experience
- Improve productivity
- Deliver new products and services
Let me review some of the ways my most successful customers are embedding AI in their business. It is easier to for customers to interact with your business using voice. Think about the rapid adaption of products such as Alexa, Google Home, and Siri. Over the past two years, AI and machine learning algorithms using immense amounts of voice data collected have improved accuracy and usability of these devices greatly. Many businesses have realized that customers prefer consuming their services, products, and support with via voice with these smart speakers rather than a keyboard and mouse. As a result, many of my most successful customers have embraced the smart speakers as another customer channel. This requires the development of software for these smart speaker platforms and connecting these new customer interfaces to their core services, products, and support systems.
Every business is looking to improve their productivity. Pressures to reduce costs, the competition to attract and maintain employees has never been greater. For many years' enterprise IT has been responsible for automating business processes to improve productivity. The challenge is business process automation has been highly customized making it expensive to create and maintain. Over the past few years a new class of business automation technology, Robotic Process Automation (RPA) or software robots has become popular. The first generation of these automation bots that were easier to implement and less costly to maintain. They were good at automating well-defined data entry for an entire structured workflow process. For example, it used to take several hours if not days to active your new smart phone. Using RPA, a major service provider reduced the time to active a new smart phone on their network from days to just a few minutes simply by deploying RPA technology to automate the provisioning workflow across all their systems. This not only improved the users experience but reduce the cost to provision the cellular service. Over the past year AI is being embedded in RPA platforms to automate less well-defined and structured workflows. These RPA robots are now using AI to automate decisions in the workflow. For example, think of the number of different channels customers are engaging you for services: call centers, social media, apps, and written correspondence. Using an AI-enabled RPA robot to analyze the customer request and start the resolution process will greatly improve productivity and customer experience.
There are several products and services being introduced that can only be provided using AI. At Dell Technologies we have introduced services ((CloudIQ, Skyline) that allow our customers to proactively improve the efficiency of their investment in our products in near real time. Data is automatically collected from our products and compared to our best practices and compared to similar in their industry vertical. The customer will receive recommendation on how to improve the operational efficiency of our products which can be manually or automatically implemented. These systems also are used by our product engineering teams to build the next generation of our products that will be even more efficient. These services provide better with the recommendations as more of our products and customers participated. The AI algorithms become more effective with larger data sets and we were able to tune the algorithms to deliver better results. These services are only possible by modern AI technology.
Businesses need to aggressively introduce AI technology into their business to remain competitive. AI is not a single product or service but an enabling technology that will allow businesses to deliver differentiated customer experiences, reduce the cost to serve, and deliver new and differentiated products and services. I believe it is critical businesses include AI in their digital transformation strategy which will require ecosystem partnerships. Your strategy will need to have the right:
- leadership championing automation
- HR to acquire and maintain AI employee's and skill development
- technology platforms including specialized CPU's, storage, and scale
- data strategy including libraries of tagged, and labeled data sets
- data governance strategy
In future posts I will be discussing each of these critical factors in more detail.