VMware Partner Exchange Recap
Using Big Data to Optimize IT Infrastructure Operations

Perspectives of Cloud Service Provider Industry

Mobile World Congress (MWC) is one of the biggest IT events yearly. It is the major event for IT service providers, and telecommunications providers. This year’s MWC will be held next week in Barcelona, Spain. Next week the industry will be given the opportunity to see the importance of the EMC Federation companies to service providers generally and telecommunications transformation in particular. EMCVMware, and Pivotal provide critical foundation products such as storage, compute virtualization, provisioning automation, management, analytic's, and security that power the services provided by the world’s leading IT service and telecommunications providers. This year we are also going to begin sharing the solutions developed by the EMC Federation of companies.

FederationI had the opportunity to speak with Dr. David Hudson today. David is leading our EMC Federation solutions program for the telecommunications market. David has many years of experience in this industry and recently joined EMC to coordinate our cross federation efforts and has been meeting with some of the world’s largest cloud service and telecommunications providers to review EMC’s strategy. I have been working with David to coordinate our content at MWC and I had the opportunity to ask him these three questions:


What is the biggest challenge this industry is facing?

DH: The need to dramatically reduce operating expense by being able to automate the redeployment of IT assets dynamically based on customer demand. Customers are demanding faster service times and lower costs and the companies that will thrive will get good at this fast.

What does the industry expect of EMC?

DH: Traditionally EMC has been a trusted provider of products and services. Our products have years of run time in this industry with the highest uptime, and serviceability. As the IT landscape is changing and service providers are looking to implement new architectures based on Network Functions Virtualized (NFV) and automated provisioning they are looking for EMC to provide software defined IT services such as storage. EMC storage products such as EMC ViPR, and ScaleIO are gaining great traction with cloud service providers. We have started a number of joint development projects with several of the world’s largest cloud service providers using our Open Innovation model to accelerate the development of solutions specifically designed for this industry. We have noticed many of the challenges we have helped enterprise IT organizations overcome with virtualization and automation of the past few years are applicable to this industry. One major difference is the unique challenge is the enormous scale necessary for cloud service providers.

What is EMC’s unique value proposition to Cloud Service Providers?

DH: EMC is already a trusted provider of products that power the most mission critical services this industry provides. Many of the challenges the cloud service provider industry is facing today are similar to the challenges EMC has helped Enterprise IT customers meet over the past few years with software defined data center solutions such as Enterprise Hybrid Cloud powered by EMC federation company storage (ViPR), virtualization (vSphere), automation (vCloud suite), management (vRealize) and security (AirWatch, RSA) products.

We are not limiting our solutions to the products used by enterprise customers because of the challenge of the massive scale required by cloud service providers and new application architectures powered by our platform as a service product Pivotal Cloud Foundry. The industry is looking for solutions that leverage Open source and companies that contribute to opens source products such as OpenStack, Cloud Foundry, and Hadoop. EMC gets this as evidenced by the launch of the Cloud Foundry Foundation and the Open Data Platform announcement last week. The EMC Federation has contributed a significant amount of our software to the major open source projects which protects cloud service providers investment, and accelerates innovation.

In addition we continue to invest to develop new core products to enable new data fabric architectures such as in memory data grids. New applications leveraging IoT and providing real time intelligence have enormous appetites for IO. EMC is developing a new storage product that will enable flash storage to be used as an extension of memory. This will provide high performance, low latency persistent storage capacity at a much lower cost than server memory. This will enable massive amounts of streaming data to be analyzed in near real time to provide predictive analytic's to improve customer experience. This year we will be demonstrating our new security analytic's solution that allows cloud service providers to identify anomalies in user behavior in near real time. This will significantly reduce risk, cost, and improve service quality. This same technology using next generation big data analytic's and storage can be extended to monitor network function services to improve reliability, and better balance performance.

Working with David and our cloud service provider team preparing for MWC has me excited about our 2015 strategy. The EMC Federation has a new focus on developing innovative solutions designed specifically for the cloud service provider industry. EMC’s experience enabling enterprise customers to deploy new types of infrastructure that is more agile and flexible to meet the needs of mobile, Big Data, and web applications will accelerate solutions for the cloud service provider industry. Modern applications place different demands on the infrastructure from a reliability perspective but demand automated software control, and rapid dynamic provisioning at a much lower unit cost. The EMC Federation of companies have best of breed infrastructure, automation, management, and security combined with the unique product capabilities of Pivotal application development and Big Data products. This combination provides EMC with a unique understanding and enormous value to cloud service providers. I believe our recent open source efforts with the Cloud Foundry and Open Data Platform will further acceleration our innovation and collaboration with cloud service providers.  We will be demonstrating many of these new solutions at MWC and are looking forward to the industry's' feedback regarding our strategy.


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